Where AI impacts Ad revenue!

Optimizing floor prices using Artificial Intelligence

advelvet provides AI based ad revenue maximization for Google AdX publishers. Our system learns and sets prices in a fluctuating exchange world where even constant human intervention is impossible.

About Us

Who we are

We are ad tech veterans that have a collective experience of more than 75 years. We have been on the publisher side so we understand how and what it requires to be one. Our deep knowledge in ad tech drives us for better results for publishers.

After realizing that setting floor prices manually was impractical and made us lose alot of money, we decided to build this system for ourselves. Upon completing the first version, we came to the conclusion that every single publisher that uses Google AdX needs this floor price optimization tool.

The Product

How we do it

Revenue Boost

advelvet provides AI based ad tech revenue maximization for content publishers. We do this by analyzing, learning and setting different floor prices for your Google AdX. Our SaaS based platform boosts revenues up to 100%.

Seller Side Automation

Advertisers already use advanced and automated technologies to get the best prices to show their ads on your page. Now there is a way to fight back, where you get your own AI based automation.

Keep monetizing using your AdX

You only select which ad units to optimize and just sit back. advelvet connects to your Doubleclick Ad Exchange, gets your reports and starts analyzing and setting optimum floor prices for different segments. This is a continous process and fully automated. You always have the option to stop or start any ad unit of your choosing. advelvet optimizes your AdX so your revenues gets the boost.

Smart Deals

We try hard to automate every process as much as possible. Deals need analysis to work. Using the data network effect of your open auction, we are able to offer deals to buyers which multiples the outcome.

What we are not

What we do has nothing to do with header bidding. It’s not a change in your infrastructure or the way you serve ads on your site. We only optimize your Google AdX / Doubleclick Ad Exchange for better revenues.

Machine vs Machine

It’s impossible for a human being to optimize floor prices without constantly analyzing and updating floor prices 24/7 365 days a year. You need a team to segment, test, analyze and set prices every single day. Failure to do this results in a publisher leaving money on the table. So much money in fact! Our system uses advanced Artificial Intelligence algorithms to optimize your revenues.

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Some facts about us

We are proud of these numbers

Billion Optimized Ad Requests

Ad Units

AdX rules in effect

Get in touch!

Send us a message

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Our address

Where you can find us

Office Location

44 Tehama St, San Francisco, CA 94105

Call Us

+1 (415) 858-3149

Email Address